Closure of the Fourth Road Bridge
Client: Amey
The unexpected full closure of the Forth Road Bridge in December 2015 was described in Parliament as: “an event of national significance.”
The closure created unprecedented logistical, engineering and communications challenges, with the repair project facing the scrutiny of a global audience, including media, politicians and the travelling public.
Pricoss provided support to the Amey communications team at the Forth Road Bridge during the period of the full bridge closure. This support included contributing to media relations activity, providing daily updates, dealing with stakeholders and assisting with press briefings.
Outcomes
The bridge closure generated 500 press articles with Amey, Transport Scotland and Traffic Scotland sharing media relations activity and working together on consistent messaging.
Across social media, there were 5 million Facebook impressions, 10 million Twitter impressions and 500,000 web page views of the Forth Road Bridge website.
The Amey team responsible for managing the bridge repair won the Transport Team/Partnership of the Year category at the 2016 Scottish Transport Awards.