Mia Bella Brand Development
Client: Mia Bella
Mia Bella is an award-winning Mother of the Bride & Groom outfitter based in Glasgow, Scotland and caters to clients across the country.
Established in 2015, Mia Bella had grown organically, but felt that a creative strategy for marketing and communications was needed to position it as a challenger brand in the fiercely competitive Scottish wedding marketplace.
Pricoss undertook a root-and-branch re-assessment of the Mia Bella brand and devised, developed, and delivered short-term and long-term strategies to increase awareness of the business.
Outcomes
Rather than merely re-design the Mia Bella website –www.miabellaltd.com – Pricoss worked with the client’s web developer to refresh the content, structure and navigation, resulting in a more customer-focused site.
Pricoss established a programme of social media management that took Mia Bella from 391 to 11,769 twitter impressions within three months.
Pricoss worked closely with Mia Bella on their first appearance –including a catwalk show – at The Scottish Wedding Show in October 2016. This included creating an exclusive Mia Bella cocktail for special guests and media; the creation of tailored incentives and special offers; promotion before and after the event and networking at the event.